Wednesday, 19 October 2011

My Focus Group

Joshua Beecham 

Age: 16
Gender: Male
Studying: Media, Theatre, English Language, RS
Media Consumption Daily: 2.5 hours 
Favorite band/artist: Foo Fighters 
Favorite magazine: Q
Hobbies: Skiing and Acting 
School: Southend High School For Girls


Olivia Law
Age: 16
Gender: Female
Studying: Maths, Physics, Chemistry, Business
Media Consumption Daily: 5 hours
Favorite band/artist: Rihanna/Drake
Favorite Music Genre: RnB
Favorite Magazine: Reveal
Hobbies: Athletics, going out with friends
School: Shoeburyness High School


Jemma Paxman
Age: 16
Gender: Female 
Studying: Business, PE, ICT
Media Consumption Daily: 4 hours
Favorite band/artist: Devlin
Favorite music genre: Drum and Bass/Dance/Pop
Favorite Magazine: NOW
Hobbies: Going out with friends, Netball
School: Shoeburyness High School


Edward Sollis

Age: 16
Gender: Male 
Studying: Business, Maths, ICT, Sociology
Media Consumption Daily: 3 hours
Favorite band/artist: Rizzle Kicks
Favorite music genre:Pop/Hip Hop
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Favorite Magazine: Nuts

Hobbies: Football, seeing friends
School: Southend High School For Girls


Amie Maynard

Age: 21
Gender: Female 
Studying: Fashion Media Promotion
Media Consumption Daily: 3 hours
Favorite band/artist: The Kooks/Rihanna
Favorite music genre: Acoustic/Pop
Favorite Magazine: NME
Hobbies: Fashion
School: University

Codey Broadhead
Age: 15
Gender: Female 
Studying: GCSEs
Media Consumption Daily: 5 hours
Favorite band/artist: Rihanna
Favorite music genre: Pop/Acoustic
Favorite Magazine: Reveal
Hobbies: Dancing and Singing
School: Shoeburyness High School




I chose to have a variety of genres/ages for my audience profile as I want my magazine to appeal to a wide audience ranging from 15-25 year olds. From the information I have gathered, people who enjoy Popular music all like the same type of artists/magazines, therefore giving me inspiration in how to present my magazine to my audience. 


Tuesday, 18 October 2011

Planning of my Music Magazine

Developing a Music Magazine

We are studying the ways that the music industry use music magazines as a form of promotion before we start developing our own product. I will have to demonstrate a clear definition of my audience and how I fit into the global music industry market. I will consider editorial decisions, design principle, mode of  address and the balance of promotion and critique.
The front cover of a music magazine is distiguished from other magazines as the specific artist or band features may attract a certain audience and turn off others.

I really like the NME style magazine as there is always a variety of housestyles in every magazine, which will make the magazine appeal to a much wider audience. The last picture of the magazine is the most up to date magazine, we can see they have recently changed the style of the name from bold red writting to white, although the font has stayed the same. I would base my magazine on the analysis of the recent NME magazines as I will want me audience to be young and modern.



NME audience statistics
  • 65% Male*
  • 50% 16-24*
  • 23% 25-34*
  • 79% ABC1*
For my Music Magazine i would preffer the audience to be 65% female rather than male, so I would have to make some of aspects of my magazine less like NME.


Genre
Although i want my magazine to be in the style of NME, I want the Genre of music in the magazine to be more pop, as this is what appeals to my target audience. This would include popular artists that range through various popular genres.


Definition of Pop
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes. Pop music has absorbed influences from most other forms of popular music, but as a genre is particularly associated with the rock and roll and later rock style.




This is an example of a Pop magazine, I would use some elements of this magazine in my magazine to give an element of Pop. This magazine uses popular artists to promote the magazine as the target audience will recognise them.



Music Magazine History in the UK





Monday, 17 October 2011

Generic research on a Music Magazine



I researched on the internet the variety of music magazines in the UK based on genres. I found that the most popular magazine was NME as it had a wide variety of music, Vibe and Rolling Stones were also popular to the younger generation as these contained the music Genres that are most popular in the UK with teens/young adults.

Friday, 14 October 2011

Finished School Magazine



This is my finished front cover of my school magazine, I edited it on Photoshop.

Thursday, 13 October 2011

Image used for my front cover


This is the picture I am going to use for my front cover after editing. I edited this image on iPhoto and made it brighter by using effects of contrast, highlighting and shadowing. I also gave it an 'antique' look, as I felt this would make it more appealing to a school magazine and for the buyers. I placed jenny in the bottom left hand corner as I wanted a student on the cover to represent the school, but also so there was a clear view of the school building behind her. By having a clear picture of the building I felt this made it more relevant to the school as well as the pupil.  

Flatplan of Front Cover

Wednesday, 12 October 2011

Analysing a school magazine

How to take a good photograph

Composition 
Rule of thirds
Positioning of the camera
- Angles in a screenshot
Focus
- Using the correct depth of field 
Lighting
- Where the sun is, making sure the pictures in the right lighting
Camera Angle
- Where the Camera is placed in relation to the object

Rule of thirds


The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts. As follows.
rule-of-thirds
As you’re taking an image you would have done this in your mind through your viewfinder or in the LCD display that you use to frame your shot.
With this grid in mind the ‘rule of thirds’ now identifies four important parts of the image that you should consider placing points of interest in as you frame your image.
Not only this – but it also gives you four ‘lines’ that are also useful positions for elements in your photo.

Tuesday, 11 October 2011

Typography


This is the first font i chose on, i quite liked the style of the text but felt it may not of been appropriate to my audience as that magazine would need to be quite formal. I also felt some people my find the font hard to read, therefore would be less attracting to an audience.

This was my second choice of font, I liked it because it gives an image of intellegence and formality, but at the same time I felt that younge students would preffer a younger image to present the school. I also felt it didn't stand out much as the font is quite plain and small.


This is the final and chosen font i want for my magazine. I felt it was suitable for the magazine, but also gave a modern look to it. I felt that it stands out to the buyer as it is big and bold. Younge readers will be more attracted to a modern looking magazine rather than a formal old fashioned style magazine.

Monday, 10 October 2011

Media Language
Can be written, verbal, non-verbal, aural and aesthetic communication.
Usually a combination of them all.
Form and Style
is the shape and structure and the combination of the 'micro' elements such as dialogue, sound effects and editing. the form of the text is instantly recognisable to the audience. e.g when you flick through the channels with only watching a few seconds you can tell which genre it is.
Conventions 
The 'ingredients' of the particular form or genre. e.g period drama, a sub genre with a range of necessary ingredients which are expected by the audience, making conventions 'contractual' in nature, for example the cups, furniture, clothing, cars used for that period of time.
Signification
Everything we see in a sign carries a meaning. There is two types: signifier and signified.
signifier- the one most people can recognise and agree on (denotation) e.g skull and cross bones
signified- the more complex individual meanings that people give signs (connotation) e.g seeing skull and croos bones as danger or pirate sign.
De-constructing signs for what they might signify, the meaning is always polysemic (every signifier has a different meaning to different peoplle e.g hollister branding.
Representation
How the text represents reality. Media students are taught how to de-construct representations at the 'macro' level.
Audiences 
Simplest way of analysing is looking at the target audience but to look in more detail you would also look at the secondary audience.
Narrative and Genre
News is presented through a particular structure. narrative describes the process of balancing what we actually see and hear. it is fundamentally to do with order, usually linear, and the relationships between information and mystery. Genre is the type of text. there is also now hybrid fusions which is 2 enres formed as one e.g Scary Movie.
Creativity 
The ability to use digital technology's to make meaning so that the audience can respond easily to the text and the ability to engage and interest the audience.
Connecting the Micro to the Macro
Verisimilitude-does it look real?
this is where the micro (the little things) e.g th clothing, furniture and glasses etc. build up the image of it making the program look real, so therefore is making a macro representation.
Multimodal Literacy
Media literacy is changing in the context of web 2.0 technologies. As the technology allows us to read and write and create in new ways, so the theories we need to understand these to adapt.